Multi-Country Recruiting Operation with One Custom HR Dashboard
More leads, more problems.
As HOGO expanded its recruiting channels — from job portals to Facebook ads — the process didn’t scale, it fragmented.
That’s when they decided to stop patching together tools and start building a system around how their team actually works.
The Recruiting Reality at Scale
Hiring at scale sounds exciting — until you're knee-deep in spreadsheets, WhatsApp threads, and forgotten candidate emails.
At HOGO.cc, a leading recruiting firm working across Slovakia, the Czech Republic, and Croatia, the team faced a frustrating truth: their hiring process wasn’t broken — it was fragmented.
At first, each recruiter brought their own leads. Then came the marketing campaigns — Facebook ads, Instagram stories, job portals — and suddenly, applicants were pouring in from everywhere.
Each source meant a different format. Different systems. Different languages.
And while the leads kept coming, so did the chaos:
Missed messages.
Delayed responses.
A clunky candidate experience that risked losing great talent.
The Challenge: Leads Everywhere, But No Overview
The hiring team at HOGO didn’t lack effort — they lacked clarity.
With dozens of roles open across multiple countries and functions, their hiring machine was running — but no one could see the whole engine.
The process was:
Manually maintained.
Spreadsheet-driven.
Dependent on each recruiter's memory and inbox.
And worse? It didn’t scale.
The Process: Building a Custom Dashboard Around HOGO’s Needs
That’s where Kwapso came in.
Instead of forcing HOGO to adapt to another off-the-shelf HR system, we built something entirely around the way they already work — just faster, clearer, and more controlled.
Here’s how we did it:
Centralized Applicant Inbox
All leads from marketing, recruiters, Facebook, Instagram, and job portals flow into one single system.
No more juggling tabs or forgetting who came from where.
Standardized Data Structure
Together with HOGO, we defined the perfect data format: clear, structured, and multilingual.
Recruiter Dashboard
Recruiters get a focused view: filtered by status, location, experience, availability, and more.
Built-in actions: email, call, notes, reminders.
Admin Dashboard
Full oversight: team performance, funnel metrics, source tracking.
Everything the leadership team needs to steer operations in real time.
Custom Pipeline & Email Automation
Every status update triggers branded, pre-written emails: application received, invited, rejected, and more.
Candidates feel informed and respec
Auto-Matching Based on Language & Market
Applicant are pre-assigned to recruiters based on language needs - with the option for manual adjustment
Every Recruiter has predefined languages and therefore a filtered view of the applications he can see.
Applications are filtered based on the Recruiters Language
The Features: A System That Feels Like an Extension of the Team
This wasn’t a rigid HR tool.
It was a recruiting cockpit — designed with the team, for the team.
Multiple filters help assign candidates faster. Like language Level, time of availability or job experience.
Filter by Language-Level of the applicant
Live dashboards show where applicants are stuck.
Automated triggers reduce admin and follow-up time.
Status notes provide context, even across countries.
Custom Detailpage with Data from the Application, Actions Buttons like Calling or Emailing straight from the App
And most importantly:
The entire system adapts as the team evolves. Roles change? Easy. New vertical? Ready.
Recruiters at HOGO have adopted the dashboard enthusiastically. “They actually like working with it,” the HR lead told us — a small but meaningful sign that the system truly supports their daily work.
The Impact: Less Chaos, Faster Hiring, Better Oversight
HOGO now runs its recruiting operation like a well-oiled machine:
No more tool-switching or WhatsApp searches.
Faster matching between candidates and recruiters.
Clean communication = stronger candidate experience.
Data-driven decisions with real-time metrics.
Full control and data ownership — no black box CRM.
"We now have more applicants and more overview — and our recruiters actually enjoy using the system."“We’re hoping to enter the gastronomy sector with this setup.”“The collaboration with Kwapso was fast, constructive, and straightforward — we’d absolutely recommend it.”– Kornelia S, Marketing Manager, HOGO
Why Custom Wins: Flexibility, Ownership, and Growth
Off-the-shelf tools didn’t fit. HOGO had too many custom workflows, markets, and requirements.
Now?
The system scales with them. New industry? Add a pipeline.
They control the data. No more relying on platform support.
They can adapt in days — not quarters.
This dashboard isn’t just software. It’s operational clarity.
The tool is already helping HOGO prepare for their next growth area: recruiting in the gastronomy sector. Thanks to centralized applicant data and a scalable structure, launching a new vertical is now a strategic step — not an operational nightmare.
What This Means for Your Business
If your team is still:
Managing hiring with spreadsheets
Juggling tools and email chains
Relying on memory instead of structure
Then it’s time to think differently.
A custom recruiting dashboard doesn’t take months to build. With Kwapso, we can start small, deliver fast, and evolve together.
Off-the-shelf software often creates friction, forces workarounds, and slows teams down. Custom tools built with modern platforms like Glide align with your actual workflows, reduce manual steps, and adapt as your business grows without the cost and complexity of traditional development.
Glide is a full-stack no-code platform built specifically for internal business software. Lear about how Glide combines data, design, and workflows in one place, shows what types of custom apps companies are building with it, and explains why it's often a smarter choice than off-the-shelf tools.
